My Local Choice Loyalty Program
My Local Choice is your shopping…made easy.
Retail “loyalty” programs are certainly not new. In fact in 1793, a U.S. merchant started giving out copper tokens that could be collected by the consumer and exchanged for items in the store. Since then, the practice of providing incentives for customers in order to strengthen the relationship between merchant and consumer has continued to grow and change with the times – especially with the advent of the Internet.
At Local Choice Produce Market we agree with the principal that a merchant needs to deliver real value to its customers in order to earn their business – especially their repeat business, but we don’t agree that value necessarily means a discounted price. Many times, retailers charge an inflated price every day, and then occasionally offer a product on sale to their “loyalty members.” But is loyalty really something that you can buy with a discount? We don’t think so. In fact, research suggests that most consumers have several “loyalty” cards and switch from one store to the next based largely on the deals that are offered.
We promise to offer fair and competitive prices, but most importantly we promise to deliver exceptional value each and every day.
One way we do that is by creating a true loyalty program built around you. That’s why we call it, “My Local Choice.”
My Local Choice is not a discount club card, frequent flyer program or punch card, it is a free program that enables us to get to know and serve you better. It’s a world where you receive a text message (if you want) when you walk into the market giving you a free pass to some delicious goodies; it’s an email (with your permission of course) to advise you that you favorite local, sun-ripened raspberries are about to be delivered for the first time of the season; or to let you know that we just found a few bottles of rare, killer vintage Walla Walla cab that we know you’ll love; or to announce a ranchers dinner, limited to 20 people.
Oh yeah, the discounts. Of course, My Local Choice members (we like to call you “locals”) can take advantage of the same in-market promotions that all of our customers get, but instead of just giving locals a deeper discount on items you may not even want, we give you free stuff.
How does the “shopping made easy” thing work? We call it “the Walton’s meet the Jetson’s.” When you give us a minute the next time you’re in the market, we will set you up with a free NFC tag* that allows you to check in when you arrive and check out when you leave. That’s when “shopping made easy” really begins.
And your information is safe because it isn’t stored on your NFC tag. We promise that we will not share your personal information with anyone.
Be Loyal. Get Stuff. Be Happy.
What is NFC?
*Near field communication (NFC) is a set of standards for smartphones and similar devices to establish radio communication with each other using electromagnetic radio fields by touching them together or bringing them into close proximity, usually no more than a few centimeters. This is in contrast to RFID that communicates over a much broader range. Present and anticipated applications include contactless transactions, data exchange, and simplified setup of more complex communications such as Wi-FiCommunication is also possible between an NFC device and an unpowered NFC chip, called a “tag.” http://electronics.howstuffworks.com/nfc-tag.htm
How does NFC work?
Your smartphone or other NFC compatible device sends out radio frequency signals that interact with an NFC tag found in compatible card readers and smart posters. The signal creates a current that flows through the NFC tag and allows the device and the tag to communicate with one another. Typically one device, the tag, is passive and only sends out information while the other device, the smartphone in this case, is active and can both send and receive information.
Is it Safe?
NFC technology uses the low-end of the electromagnetic spectrum. The waves coming from readers are no more dangerous than the waves coming to your car audio system. NFC tags are passive, meaning they don’t have any power source. Instead, they literally draw power from the device that reads them, thanks to magnetic induction. When a reader gets close enough to a tag, it energizes it and transfers data from that tag.
What are some benefits of NFC?
NFC provides numerous ways to make payments, retrieve information, and even exchange videos or information with friends on the go. Swiping your smartphone or NFC at a market can instantly deliver valuable perks and even allow you to pay for your items without digging into your wallet for a credit card.